Insights & News For Auto Glass Professionals

CE for Insurance Agents Continues to Drive Auto Glass Referrals

On Thursday, I spent 4 hours with one of my growing Auto Glass Partners and a roomful of eager Insurance Agents.  I do a lot of these Continuing Education (CE) events but I'm still left a little shocked.

Topics: Marketing Help Continuing Education(CE) for Insurance Grow Your Auto Glass Business

8 Marketing Habits of Highly Successful Auto Glass Companies

Auto Glass Marketing Brian OffenbergerHere’s an eye-opening statistic: half of all businesses fail within 4 years, according to the Statistic Brain Research Institute. And based upon my 30+ years of working with small businesses, 80% of those that remain struggle to earn even a crappy living.

Topics: Grow Your Auto Glass Business Marketing Help

5 Traits that Separate Real Urethane Windshield Adhesive from Wannabes

 

Topics: Grow Your Auto Glass Business Auto Glass Safety Council Urethane Marketing Help Training Dow Automotive Systems OEM Systems

3 Steps to Become a BETAPRO | Free Tools for Auto Glass Professionals

BETAPRO Membership Benefits

Valuable tools to help you grow your Auto Glass business. All free to qualifying partners.

Want to become a BETAPRO? Follow these three steps:

 

Topics: Grow Your Auto Glass Business Marketing Help Dow Automotive Systems Continuing Education(CE) for Insurance

8 Free Tools Every Auto Glass Professional Should Have

 Dow_Tech_inspection

Topics: Grow Your Auto Glass Business Customer Service Help Marketing Help Dow Automotive Systems

Sell More Auto Glass with Free Brochures from Dow Automotive Systems

Several years ago, Essex ARG abandoned its well know and respected name to adopt the name of their parent company; Dow Automotive Systems. The change was made to help Auto Glass Professionals take advantage of the world-wide brand recognition of the Dow Chemical Company. Your customers recognize the Dow Diamond and associate it with quality, stability, and innovation.

Topics: Grow Your Auto Glass Business Marketing Help

Five Tips for Marketing Auto Glass Installation Safety

DSC_0245Five Ways to Educate Clients on Safe Auto Glass Installation

There are several opportunities to educate Auto Glass customers on the importance of auto glass installation safety and 1 hour adhesive.  

1) Post educational content on your website, blog, and social media

2) Educate your Customer Service Reps on the investment you have made in one hour adhesive.

 

Free Customer Service Checklist

But don't stop there. Once you have the client in your facility, you have an opportunity to take a deeper dive into the critical role you, your Auto Glass Technicians, and your one hour urethane play in returning their vehicle to it's original safety structure.

Dow Automotive Systems makes several other tools available to help you achieve this goal.  Tools such as:

3) Wall posters detailing your participation in OE Approved Safe Auto Glass Installation Training by Factory Personell at Dow Automotive Systems

4) Point of Purchase brochures detailing Dow Automotive Systems extensive Crash Validation procedures.

5)And as you see below, waiting room video

 

Topics: Grow Your Auto Glass Business Marketing Help Dow Automotive Systems

Betapro Marketing Toolkit Grows!

Dow Automotive Systems-Original equipment adhesive is expanding the Betapro marketing toolkit to include:

Topics: Grow Your Auto Glass Business Customer Service Help Marketing Help Training Dow Automotive Systems

Betaseal Adhesives by Dow Automotive Systems | The OEM Choice

When the auto glass is installed on a new vehicle on an assembly line, chances are it is bonded with Betaseal urethane by Dow Automotive Systems. 

Topics: Marketing Help Dow Automotive Systems

Internet Marketing for Auto Glass Professionals: Four things you should be doing today


Last summer I sat down across from a Baby Boomer generation Auto Glass owner and expressed my amazement. I had just seen his Company name and advertisement in the top position on Google after typing in Auto Glass Brooklyn on my iphone. I was looking for his internet marketing guru-likely his twenty something son-but he told me he was the chief cook and bottle washer. I confessed that he didn't look like the "internet marketing type",

Topics: Grow Your Auto Glass Business Marketing Help Training